Capability 01
Foundational Data Layer for redemption data
Deal views, redemptions, and category preferences were unified into a single user profile, giving the platform a clear picture of each shopper's actual interests.
InstApp Deal
InstApp Deal is a mobile application that lets users search for and redeem coupons at participating retailers, built around word-of-mouth style discovery and push notifications for new deals. As the number of participating retailers and deals grew, helping users find offers actually relevant to them became more difficult.
Case Study Technologies Used
Front End
Back End
Database
Others
React Native
Cross-platform iOS and Android apps from a shared codebase.
Impact study
Matching shoppers to the deals they're most likely to redeem
InstApp Deal is a mobile application that lets users search for and redeem coupons at participating retailers, built around word-of-mouth style discovery and push notifications for new deals. As the number of participating retailers and deals grew, helping users find offers actually relevant to them became more difficult.
This case study highlights the challenges faced by InstApp Deal, the solution implemented by eForte, and the resulting benefits that improved how often users found and redeemed deals they cared about.
Pillars involved
- Velocity AI
- Agentic Orchestration
- Foundational Data Layer
Deliverables
- 01
Personalized deal recommendation model
- 02
Unified retailer and redemption data platform
- 03
Automated push notification targeting
- 04
Redemption trend dashboard
The Challenge
InstApp Deal's original notification system pushed new deals to all users in a category
InstApp Deal's original notification system pushed new deals to all users in a category or location rather than tailoring offers to individual shopping habits. As the volume of available deals grew, users increasingly received notifications for offers irrelevant to them, leading many to ignore push notifications altogether.
This meant retailers' offers often reached users unlikely to redeem them, while users who would have been genuinely interested in a specific deal sometimes never saw it prominently surfaced.
InstApp Deal's original notification system pushed new deals to all users in a category or location rather tha…
Solution
Built for measurable impact
eForte helped InstApp Deal personalize deal discovery based on each user's actual redemption behavior.
Capability 02
Velocity AI for deal matching
A Velocity AI model matches each user to the deals they're statistically most likely to redeem, based on their unified profile and behavior patterns.
Capability 03
Agentic Orchestration for notification targeting
Agentic Orchestration automatically targets push notifications to the users most likely to act on a given deal, rather than broadcasting to entire categories or locations.
Results
Outcomes that matter
Personalized matching has improved deal relevance and redemption rates across InstApp Deal's user base.
Higher redemption rates
Users now redeem a higher share of the deals they're notified about, since offers are matched to their actual interests.
Improved notification engagement
More relevant targeting has increased how often users open and act on push notifications rather than ignoring them.
Better retailer outcomes
Retailers see their offers reaching shoppers who are statistically more likely to redeem them, improving the value of participating in the platform.
Key takeaway
By personalizing deal discovery around real redemption behavior, InstApp Deal turned broad, low relevance notifications into targeted offers users actually act on.
Impact study
InstApp Deal
Matching shoppers to the deals they're most likely to redeem
